Creating a Globe of Good | Ayala



Creating a Globe of Good

Ernest Cu, CEO of Globe Telecom, delivered a stirring presentation on the company’s function in uplifting the Filipino digital lifestyle and provider of reliable and strong connectivity in the country. Ernest elaborated that Globe is the leading mobile company in the Philippines, serving 61 million customers nation-wide with mobile data traffic of 280 Petabytes and broadband data traffic of 460 Petabytes, while partnering with global digital platforms such as Netflix, Google, Spotify, Facebook, and Youtube.

He then emphasized Globe’s four key goals (1) creating a digital nation, (2) care for the people, (3) care for the environment, and (4) having positive societal impact. As highlighted that their sustainability efforts are anchored into these four goals, which essentially transcends to their commitment to contribute to 9 of the 17 SDG’s, namely SDG3 Good Health and Well-Being, SDG4 Quality Education, SDG8 Decent Work and Economic Growth, SDG9 Industry, Innovation and Infrastructure, SDG11 Sustainable Cities and Communities, SDG12 Responsible Consumption and Production, SDG13 Climate Action, SDG15 Life on Land, and SDG17 Partnerships for the Goals.

With the target of creating a digital nation by 2020, Globe has been ushering in efforts to install high speed internet in 20,000 barangays, build 5,000 LTE sites (covering around 95% of the country), offer free WiFi in over 1,000 public spaces, and unify customer profiles and data monetization. Globe has also been driving positive societal change through: the Global Filipino Schools Program, #PlayItRight efforts to protect intellectual property rights, fitness advocacies to promote basketball and football among the youth, the Globe Future Makers programme to reward ICT sustainability innovations, and the LGU Unified ID Systems in Makati and Davao del Norte.


To further align with the Ayala Group’s sustainability movement, Ernest cited Globe’s care for the environment, from paperless billing to the recycling of 142,000 kg of electronic waste in 2016, and reforestation of 4,896 ha of denuded forests and planting of 513,500 trees since 2016 to over 2,700 sites adopting green solutions.

Additionally, care for the people is central to Globe’s success in the digital sector, with successes in 91% of engagement score in 2016, provision of livelihood for over 1.1 million micro-enterprises, and 45% employee volunteerism in 2016. Ernest then shared his philosophy on the Circle of Happiness wherein employees who are empowered and find meaning in their work create happy customers who are made to feel special and valued, and in turn, this benefits the company, resulting to shareholders who are rewarded and feel confident with the organization which in eventually, gives more empowerment to the employees. This is a cycle that he values and he believes is one of the key to the success of Globe today. Undoubtedly, in the words of Ernest, Globe “is at the forefront of the industry in advocating reforms by bringing out key challenges and solutions to build the much-needed infrastructure the country needs so that all Filipinos may enjoy pervasive connectivity”.



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